Ngabadi is being positioned as the new McCain in South Africa. This initiative aims to provide farmers with access to the market through a well-branded and packaged product targeting both local and international markets. Originally developed by Mentec in 2018, the brand faced challenges during its initial launch due to funding issues and difficulties with market adoption. However, Mentec, in partnership with Dan Piet and private investors, is now reintroducing the brand to establish a national Agri-supply chain model. This model will facilitate the delivery of superior agricultural products throughout South Africa and beyond.